Ask ten sales managers for the best time to call and you will get ten answers. The honest answer is that it depends on who you call. What works is starting with sensible windows and then testing with your own call data.
Sensible starting windows by customer type
- Business owners and shopkeepers: mid-morning after they open, and late afternoon after the lunch rush.
- Salaried professionals: early evening after work, or around lunch for a short call.
- Homemakers and students: late morning and afternoon.
- Doctors, lawyers and consultants: ask for a convenient slot by WhatsApp first.
Times to avoid
Avoid very early morning, late night, meal times and festival days unless the customer asked for the call. Respect do-not-disturb requests; they protect your brand.
The one-week test
- Pick one lead source and one telecaller team.
- Split the day into four windows: 10-12, 12-3, 3-6 and 6-8.
- Dial a similar number of fresh leads in each window each day for five days.
- Note the connected-call percentage in each window.
- Shift most dialing to the top two windows and re-test monthly.
Use your call log, not guesswork
A call tracking app shows connect rate by hour automatically. Sukam Tele CRM reports best calling hours by connect rate, so you can see the pattern without building a spreadsheet.
Retry rules
For unanswered calls, retry at a different time of day, not minutes later. Send a short WhatsApp message after the first miss so the customer knows who is calling and why.
See this running on your own lead list
Sukam Tele CRM runs on your telecallers’ own SIMs: auto dialer, call recording, follow-ups and a live owner dashboard. 7-day free trial, setup done by our team.
Related: Auto dialer app · Telecaller daily report app
