A buyer on IndiaMART sends the same enquiry to several suppliers. The one who responds first with a clear, helpful message often gets the conversation. You are paying for each lead, so slow response is wasted money.
Why speed wins
Buyers are comparing options right now. A quick call shows you are serious and lets you clarify the requirement before competitors do. Waiting hours means the buyer has already spoken to others.
Build a 5-minute response routine
- Receive the enquiry on one central list, not on one person email.
- Auto-assign it to the next available telecaller.
- Notify the telecaller with a push alert on the phone.
- Call within minutes; if unanswered, send a WhatsApp intro.
- Update status and set the next follow-up date.
First-call script
“Hello, this is [Name] from [Company]. You enquired on IndiaMART for [product]. May I confirm quantity and delivery location so I can send an accurate quote?” Keep it to three questions.
WhatsApp follow-up
Send the catalogue, a price range and delivery time right after the call. Add your company details so the buyer can verify you.
What to track
- Time to first call for every lead.
- Percentage of leads called within 15 minutes.
- Quote sent versus order received.
- Which products and cities convert.
Do the same for TradeIndia and other portals
The principle is identical. Bring every portal into one CRM, so no enquiry sits in an inbox. Sukam Tele CRM captures IndiaMART and TradeIndia leads, assigns them automatically and shows time-to-first-call.
See this running on your own lead list
Sukam Tele CRM runs on your telecallers’ own SIMs: auto dialer, call recording, follow-ups and a live owner dashboard. 7-day free trial, setup done by our team.
Related: Telecalling app for real estate · Telecalling CRM
